How to Get the Right Banner Stand for a Trade Show
Ted Ridgway
One of the most effective and super efficient trade show exhibits is a banner stand. Small firms could make use of these displays more regularly than they do – these displays are effective and in addition lightweight and have such a insignificant area that your company almost can not over-do the reliable, tried and true trade fair display. But there are plenty of distinct sorts of banner displays, and you must make certain your business buys the stand it needs and is not paying for capabilities that it won’t value. This guide is practical not simply if your smaller business is exhibiting at a trade show and is contemplating a purchase – it is a wise guide for assessments about how to use these displays in the firm on a standard basis to communicate your company’s message.
Banner stands are part of the transportable booths family that generally includes pop up booths, tension fabric backwalls and fabric pop up displays. Consequently, similar to other portable trade fair displays, banners should be self-contained, light and effortless to use. There are 2 general categories of graphic stands and a few distinctions within these that can help the company get the best stand for its requirements. Standard, non-retracting stands don’t offer a graphic banner that rolls up into a housing or base. Retractable stands include a banner (or two) that retracts into a housing.
With a non-retracting banner stand the artwork banner does not retract – usually you must attach or suspend the art banner your company is using on a frame of some kind that can hold your banner in a tight, level position so the comany’s attendees can get the exposure. Standard versions are well-liked since they are lighter than retractable models and don’t have any moving elements that are likely to wear out. There are a few accepted types of non-retracting banner stands – the X graphic stand, the L graphic stand and the telescoping graphic stand. Each of these graphic stands have a banner than should be folded and put away with care.
With an X banner stand there are frequently grommets at each corner and the ends of the “X” will get inserted through the grommets. This display is a lightweight banner stand that’s effortless to set up, but some people judge the look less refined than other conventional graphic stands, including the “L” banner stand. The main distinction with the “L” banner display is that it consists of a channel track that clamps the top of the graphic to give the banner a cleaner appear, and a single support upright. The banner seems to be more sophisticated than an X banner display – it’s cleaner in appearance and usually clamps the banner a little flatter and more trim than an X banner display. Both X and L format conventional banner stands are a good choice if the company does not set up and take down your banner stand repeatedly – it’s installed and remains up. This is because they are less user-friendly than retractable banner stands at set up and take down, so these displays are perfect in consumer retail, building lobbies and other kinds of longer-term marketing requirements. The third type of stand is the telescoping graphic stand, which allows you to use artwork banners that have varying widths and lengths, because these banner stands can adjust in each of these dimensions. These banner stands are basically adaptable rectangular frames that accept graphic banners finished with pole slots to support the banner. These are a good smartest if your firm anticipates using dissimilar size banners during the course of a year or desires the flexibility to do this.
The roll up banner stand contains a banner that rolls up into a aluminum case that also serves as a base. These banners tend to be more common at trade shows, promotions or events where there is a lot of configuration and take down of exhibits – where the occasion is just a few days long and there are several events a year. In addition to being simpler to set up and take down, a roll up banner stand is built-in – everything is in the case, which is handy. And the housing acts as a floor support and also stores the banner when it’s not set up. These benefits make the retractable banner stand a exceptionally well-liked type of stand. There are a few unique sorts of retractable stand to pick from. Simple retractables will have a “3-part” upright that supports the artwork. This is a set height set-up – normally 80-86″ high – that will need you to design artwork around this dimension. More exotic types frequently offer an adjustable upright which lets you to model graphic panels that have diverse heights – the parts of the support upright slide and lock and are adjustable to different heights, so you can even use these graphic stands as counter top models. Other areas of distinctiveness in retractable retractable banner stands include the case – some have custom tint end-cap features, some have more sleek, sophisticated styles, etc. You can also acquire a deluxe stand with a replaceable graphic cartridge – enabling your booth team to exchange a retractable banner in the field, at a trade fair, etc.
You’ll find also double sided roll up banners that permit you to show your theme in both directions – and it can even be a different with a different marketing message. And since your company can use both banners or one at a time, a double sided model is in reality like two displays in one. Lastly there are outside banner stands that are intended to endure in the elements – sun, wind, even rain – and continue to look first-rate. Outside banners will regularly have a weighted housing that can be filled with water or sand and will frequently have some type of compliant banner support to assist in shedding the breeze so the banner stand is stable.
Banner stands are very useful – no matter what form of face to face advertising and marketing your company is doing – from trade shows or promotions to conventions or outside events – they are helpful improvements that complement your advertising and marketing messages. There are quite a lot of different types of these displays – think about which one will work best for the business to make sure you get what you need.
Copyright Impact Marketing Displays LLC. All Rights Reserved.
Ted Ridgway is President of Impact Displays, which sells a variety of trade show booths, including banner stands, as well as trade show graphics. The Company is located at 1934 Junction Ave in San Jose CA and can be reached at info@impact-displays.com or 877-217-2681.