Guide to Trade Show Promotional Items: Giveaways, Gifts, and Apparel
Mark Yokoyama
Trade shows provide you with the best chance to meet face to face with members of your industry – your prospects, customers, and competition. Even though they are costly, you can maximize the potential of your trade show exhibit with the right combination of promotional products and logo apparel. While everyone is familiar to trade show giveaways, we’ve worked with thousands of trade show exhibitors and our proven strategy goes beyond a simple giveaway item. When ePromos works on your trade show promotion, we think BIG: Bait, Image, and Gifts.
Bait: At trade shows, time is limited and you’re constantly vying for visitors’ attention. You can drive traffic to your booth with “bait” – cost-effective branded giveaways. The right bait will create a buzz around your booth and get people at the show talking about you. Bait can bring crowds to booths in less than favorable locations and ensures that passing traffic will stop at your booth.Image: You already paid a sunk cost to meet face to face with your industry’s professionals, so project the best image possible. The right logo apparel reinforces your brand, highlights your professionalism, and helps prospective clients identify your staff. From polo t-shirts to botton-down shirts, we can make sure your team looks great and feels comfortable. With minimums as low as twelve pieces, you should not hesitate to present your company as a strong, unified team.Gifts: Use gifts to leave trade show visitors with a lasting memory of your company after the show. Higher value gifts for qualified prospects set the stage for your post-show follow-up. These items also make great “thank you” gifts for existing customers. Some companies also use more valued products to entice people to attend product presentations or schedule sales visits.Now you’re on your way to more successful trade shows. ePromos has a diverse product collection that may be applicable to your industry or the location of your trade show. Remember, the best and easiest way to find the perfect product for your marketing needs is to call one of our promotions specialists: 1-800-LOGO-216.
Mark Yokoyama is Director of Marketing for ePromos Promotional Products, Inc., one of the largest and fastest growing promotional products distributors in the world. ePromos is also a 5 time winner of the Promotional Products Association International’s Web Award. This article is copyright protected.
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