Trade Show Marketing

Four simple ways to cut your trade show marketing budget in half. Mitch Tarr Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, [...]

How To Follow Up A Trade Show Display Lead Chris Harmen Collecting leads at a convention seems as simple as maintaining a mailing list. But what do you do with that list after the convention is over? Surprisingly few companies have a satisfactory answer to that question, and they lose valuable leads as a result. [...]

Looking Around Las Vegas Convention Center Trade Shows Lucile Taylor Las Vegas Convention Center is one of the most contemporary, versatile, and well-designed facilities in the world. It covers 3.2 million square feet of entire building floor space, sixteen exhibit halls with separately movable walls, air conditioned exhibit halls, and a $ .25 per net [...]

Trade Show Exhibits – Choosing The Right Type Anna Johnson Trade show exhibits could be an ideal way to make your presence felt with complete prominence. In this fiercely competitive business scenario, it is important to make yourself visible in whichever way possible. Generating awareness about the product or service you wish to offer and [...]

Understanding How Trade Show Marketing Benefits Your Traditional Marketing Plan Chris Harmen As an advertising professional, you need to understand how to defend your program from budget cuts. You need to know how to interface with the rest of the marketing department. As a professional in another part of the company, you can benefit from [...]